The 22 immutable laws of branding /
Ries, Al.
The 22 immutable laws of branding / Twenty-two immutable laws of branding Al Ries and Laura Ries. - London : [Profile], [2004] - viii, 179 p. ; 20 cm.
Originally published: New York: HarperCollins, 1998; London: HarperCollins Business, 1999. Includes index.
1.The law of expansion -- 2.The law of contraction -- 3.The law of publicity -- 4.The law of advertising -- 5.The law of the word -- 6.The law of credentials -- 7.The law of quality -- 8.The law of the category -- 9.The law of nature -- 10.The law of extensions -- 11.The law of the fellowship -- 12.The law of the generic -- 13.The law of the company -- 14.the law of subbrands -- 15.The law of siblings -- 16.The law of shpae -- 17.The law of borders -- 19.The law of consistency -- 20.The law of change -- 21.The law of mortality -- 22.The law of singularity.
This book is the definitive text on branding. The renowned marketing guru and bestselling author of the '22 Immutable Laws of Marketing' demonstrates how to build any product or service into a world-class brand.
9781861976055 (pbk.) : No price 9781861976055
Marketing.
Marketing--Decision making
Brand name products--Management
Product management.
Brand name products--Marketing
Trademarks.
Advertising--Brand name products
Business and Management.
Business & Management
Business strategy
Sales & marketing
Advice on careers & achieving success
658.827 RIE
The 22 immutable laws of branding / Twenty-two immutable laws of branding Al Ries and Laura Ries. - London : [Profile], [2004] - viii, 179 p. ; 20 cm.
Originally published: New York: HarperCollins, 1998; London: HarperCollins Business, 1999. Includes index.
1.The law of expansion -- 2.The law of contraction -- 3.The law of publicity -- 4.The law of advertising -- 5.The law of the word -- 6.The law of credentials -- 7.The law of quality -- 8.The law of the category -- 9.The law of nature -- 10.The law of extensions -- 11.The law of the fellowship -- 12.The law of the generic -- 13.The law of the company -- 14.the law of subbrands -- 15.The law of siblings -- 16.The law of shpae -- 17.The law of borders -- 19.The law of consistency -- 20.The law of change -- 21.The law of mortality -- 22.The law of singularity.
This book is the definitive text on branding. The renowned marketing guru and bestselling author of the '22 Immutable Laws of Marketing' demonstrates how to build any product or service into a world-class brand.
9781861976055 (pbk.) : No price 9781861976055
Marketing.
Marketing--Decision making
Brand name products--Management
Product management.
Brand name products--Marketing
Trademarks.
Advertising--Brand name products
Business and Management.
Business & Management
Business strategy
Sales & marketing
Advice on careers & achieving success
658.827 RIE