The third screen : marketing to your customers in a world gone mobile / Chuck Martin.
Material type: TextPublication details: London : Nicholas Brealey, 2011.Description: 240 p. : illISBN:- 9781857885743 (pbk.) :
- 9781857885644 (hbk.) :
- 9781857885743 (pbk.) :
- 658.872 MAR
- HF5548.34
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 MAR (Browse shelf(Opens below)) | 1 | Available | 217025 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 MAR (Browse shelf(Opens below)) | 311 | Available | 217026 |
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Includes index.
Introducton. Mobile is game changing -- 1.The rise of the untethered consumer -- 2.Smartphones rule -- 3.Real time moves to all the time -- 4.Customer engagement i a world gone mobile -- 5.There\'s an app for that: the new broadcasting -- 6.On location, on location, on location: LBM -- 7.The finding: search on steroids -- 6.Social goes mobile -- 9.The push-pull of mobile -- 10.The new laws of (inbound) mobile marketing.
The birth of m-commerce is not just about using the phone to pay for something, it is revolutionising the entire buying process based on location. Marketing has now become hyper-local. Chuck Martin explains how in this, the age of the smartphone, the nature of marketing is changing.