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Hotel, restaurant & public house law : registrations, licences & names / Marc McDonald.

By: Material type: TextTextSeries: Wiley & SAS business seriesPublisher: Hoboken, New Jersey : John Wiley & Sons 2015Description: xxix,441p. ; 25cmISBN:
  • 9781854751058
  • 9781119129967 (hbk.) :
Subject(s): DDC classification:
  • 910.46068 MCG
Contents:
Part one. New analytics for a new environment: the evolution of hotel revenue management analytics, technology, and data -- 1.The social world has changed revenue management analytics, technology, and data -- 2.Demystifying price optimization -- 3.Big data, data analytics, and revenue management -- Part two.The expanding role of revenue management -- 5.Integrating revenue management and marketing -- 6.Total hotel revenue management -- Part three.The future of revenue management: pricing as a business strategy -- 7.Pricing as a strategic tool -- 8.The path to personalization: revenue management\'s contribution to the new guest experience -- 9.The future of revenue management.
Summary: Looks at the variety of legal authorisations and licenses required to operate hospitality premises. This work includes hotel and food hygiene registration, intoxicating liquor licenses, dance, music, singing and copyright licenses, and the protection of hospitality names and marks in passing off and trade mark law.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 910.46068 MCG (Browse shelf(Opens below)) 1 Available 223369
Long Loan TUS: Midlands, Main Library Athlone General Lending 910.46068 MCG (Browse shelf(Opens below)) 1 Available 223370

Index.

Part one. New analytics for a new environment: the evolution of hotel revenue management analytics, technology, and data -- 1.The social world has changed revenue management analytics, technology, and data -- 2.Demystifying price optimization -- 3.Big data, data analytics, and revenue management -- Part two.The expanding role of revenue management -- 5.Integrating revenue management and marketing -- 6.Total hotel revenue management -- Part three.The future of revenue management: pricing as a business strategy -- 7.Pricing as a strategic tool -- 8.The path to personalization: revenue management\'s contribution to the new guest experience -- 9.The future of revenue management.

Looks at the variety of legal authorisations and licenses required to operate hospitality premises. This work includes hotel and food hygiene registration, intoxicating liquor licenses, dance, music, singing and copyright licenses, and the protection of hospitality names and marks in passing off and trade mark law.

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