Sensory and consumer research in food product design and development / Howard Moskowitz, Jacqueline Beckley and Anna Resurreccion.
Material type: TextSeries: IFT Press series | IFT Press seriesPublication details: Ames, Iowa ; Oxford : Blackwell, 2006.Edition: 1st edDescription: 256 pISBN:- 9780813816326 (hbk.) :
- 9780813816326
- 664.07 MOS
- TX546 .M68 2006
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 664.07 MOS (Browse shelf(Opens below)) | 1 | Available | 205680 |
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Includes bibliographical references and index.
Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers\' and customers\' needs : the growth engine -- Innovation\'s friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research.
The authors present, from the business viewpoint, the issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena.