Essentials of marketing / Frances Brassington and Stephen Pettitt.

By:

Brassington, Frances

Contributor(s):

Pettitt, Stephen

Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2005.Description: viii, 511 p. : col. ill. ; 27 cmISBN:

9780273687856 (pbk.) :
9780273687856

Subject(s):

DDC classification:

658.8 BRA

LOC classification:

HF5415 .B6336 2005

Contents:

1.Marketing dynamics -- 2.The European marketing environment -- 3.Buyer behaviour -- 4.Segmenting markets -- 5.Marketing information and research -- 6.Product -- 7.Price -- 8.Place -- 9.Promotion: integrated marketing communications -- 10.Promotion: advertising and personal selling -- 11.Promotion: other tools of marketing communication -- 12.Marketing management, planning and control -- 13.Services and non-profit marketing -- 14.E-marketing and new media.

Summary: Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 BRA (Browse shelf(Opens below))	1	Available		204108

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Includes bibliographical references and index.

Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.