Essentials of marketing /
Brassington, Frances.
Essentials of marketing / Frances Brassington and Stephen Pettitt. - Harlow : Financial Times Prentice Hall, 2005. - viii, 511 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
1.Marketing dynamics -- 2.The European marketing environment -- 3.Buyer behaviour -- 4.Segmenting markets -- 5.Marketing information and research -- 6.Product -- 7.Price -- 8.Place -- 9.Promotion: integrated marketing communications -- 10.Promotion: advertising and personal selling -- 11.Promotion: other tools of marketing communication -- 12.Marketing management, planning and control -- 13.Services and non-profit marketing -- 14.E-marketing and new media.
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
9780273687856 (pbk.) : £33.99 9780273687856
2004047193
Marketing.
Business and Management.
Sales & marketing
HF5415 / .B6336 2005
658.8 BRA
Essentials of marketing / Frances Brassington and Stephen Pettitt. - Harlow : Financial Times Prentice Hall, 2005. - viii, 511 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
1.Marketing dynamics -- 2.The European marketing environment -- 3.Buyer behaviour -- 4.Segmenting markets -- 5.Marketing information and research -- 6.Product -- 7.Price -- 8.Place -- 9.Promotion: integrated marketing communications -- 10.Promotion: advertising and personal selling -- 11.Promotion: other tools of marketing communication -- 12.Marketing management, planning and control -- 13.Services and non-profit marketing -- 14.E-marketing and new media.
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
9780273687856 (pbk.) : £33.99 9780273687856
2004047193
Marketing.
Business and Management.
Sales & marketing
HF5415 / .B6336 2005
658.8 BRA