What is marketing? / (Record no. 11027)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01096nam a2200241 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 2006 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Silk, Alvin J. |
| 245 10 - TITLE STATEMENT | |
| Title | What is marketing? / |
| Statement of responsibility, etc. | Alvin J. Silk. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Harvard Business Press, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 207p.; |
| Dimensions | 24cm. |
| 490 #0 - SERIES STATEMENT | |
| Series statement | What is ? series. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 1# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1.Marketing stragegy -- 2.Understanding consumer behavior -- 3.Market segmentation, target market selection, and positioning -- 4.Product policy -- 5.Going to market -- 6.Marketing communications and promotioins -- 7.Optimal pricing -- 8.Personal selling and sales management -- 9.Managing customers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 710 1# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Harvard Business School Press. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10380498 |
| b | main |
| c | - |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | main |
| Copies | 3 |
| Cataloging date | 070307 |
| Code1 | - |
| Code2 | - |
| Code3 | - |
| Code4 | - |
| Acquisition type - method of paying for the material | p |
| Claim – claiming activity | - |
| Estimated price | 0.00 |
| Form – physical form | b |
| Fund | don |
| Order date | 2006-10-13 |
| Order note | - |
| Order type | f |
| Receiving action | - |
| Received date | 2006-10-27 |
| Receiving location | a |
| Billing location | q |
| Status | a |
| Temporary shelving location | - |
| Vendor | har |
| Language | eng |
| Country | |
| Volumes | 0 |
| Millennium order record number | .o10055150 |
| 961 ## - REQUESTOR & SELECTOR | |
| Selector | John Cusack (Please send email directly to John) |
| Locations | main |
| Funds | don |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 061011 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 01/11/2006 | 31.00 | 14 | 658.8 SIL | 201782 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | ||||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 01/11/2006 | 31.00 | 16 | 2 | 658.8 SIL | 201780 | 20/09/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | 16/09/2019 | ||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 01/11/2006 | 31.00 | 12 | 1 | 658.8 SIL | 201781 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan |