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Toward a better understanding of the role of value in markets and marketing [electronic resource] / edited by Stephen L. Vargo, Robert F. Lusch. by Series: Review of marketing research. Special issue ; v. 9
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bingley, U.K. : Emerald, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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Marketing legends [electronic resource] / Naresh K. Malhotra, editor. by Series: Review of marketing research, special issue ; v. 8
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Nature of contents: biography; Literary form: Not fiction
Publication details: Bingley, U.K. : Emerald, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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