Representing consumers : voices, views and visions / edited by Barbara B. Stern.

Contributor(s):

Stern, Barbara B

Material type: Text

TextSeries: Routledge interpretive market research series | Routledge interpretive market research seriesPublication details: London : Routledge, 1998.Description: xv, 400p. : ill. ; 24 cmISBN:

9780415184137 (hbk.) :
9780415184144 (pbk.) :
0415184142 (pbk.)

Subject(s):

DDC classification:

381.3 STE

LOC classification:

HF5415.32.R47 1998

Summary: Adopting a variety of theoretical approaches, this text challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of truth.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	381.3 STE (Browse shelf(Opens below))	1	Available		113388

Includes bibliographical references and index.

Adopting a variety of theoretical approaches, this text challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of truth.