Festival and special event management / Johnny Allen ... [et al.].
Material type:
TextSeries: Wiley Australia tourism series | Wiley Australia tourism seriesPublication details: Milton, Qld. : John Wiley, 2005.Edition: 3rd edDescription: xvi, 518 p. : ill., plans ; 25 cmISBN: - 9780470804704 (pbk.) :
- 047080470X
- Special events -- Australia -- Management
- Special events -- Australia -- Planning
- Festivals -- Australia -- Management
- Festivals -- Australia -- Planning
- Special events -- Marketing
- Special events -- Management
- Festivals -- Marketing
- Festivals -- Management
- Customs and Folklore
- Cultural studies: customs & traditions
- Cookery / food & drink etc
- Sociology & anthropology
- Sales & marketing
- 790.069 ALL
- GT3405 .F47 2005
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 790.069 ALL (Browse shelf(Opens below)) | 1 | Available | 201523 |
Previous ed.: 2002.
Includes bibliographical references and index.
Chapter 1.What are special events? -- Chapter 2.The impact of special events -- Chapter 3.Event tourism planning -- Chapter 4.Conceptualising the event -- Chapter 5.The planning function -- Chapter 6.Human resource management and events -- Chapter 7.Strategic marketing of events -- Chapter 8.Sponsorship of events -- Chapter 9.Project management for events -- Chapter 10.Control and budgets -- Chapter 11.Risk management and legal issues -- Chapter 12.Logistics -- Chapter 13.Staging events -- Chapter 14.Evaluation and research -- Chapter 15.Issues and trends.
This textbook provides students with an introduction to the principles associated with planning, managing, and staging festivals and special events.