Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By:

Zeithaml, Valarie A

Contributor(s):

Bitner, Mary Jo

Material type: Text

TextSeries: McGraw-Hill higher educationPublication details: Boston ; London : Irwin/McGraw-Hill, c2000.Edition: 2nd edDescription: xxviii, 620 p. : ill., ports. ; 26 cmISBN:

9780072312218 :
0071169946 (pbk)

Subject(s):

DDC classification:

658.812 ZEI

Summary: Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.812 ZEI (Browse shelf(Opens below))	1	Available		118124

Previous ed.: 1996.

Includes bibliographical references and index.

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.