Strategic advertising management.
Material type: TextPublication details: Oxford : Oxford University Press, c2005.Edition: 2nd ed. / Larry Percy, Richard ElliottDescription: xviii, 335 p., 10 p. of plates : ill. (some col.) ; 25 cmISBN:- 9780199274895 (pbk.) :
- 0199274894 (pbk.) :
- 658.82 LAR
- HF5438.5
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.82 LAR (Browse shelf(Opens below)) | 1 | Available | 126384 |
Previous ed.: 2001.
Includes bibliographical references and index.
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.