From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.
Material type: TextPublication details: Oxford : Butterworth-Heinemann, 2001.Description: xv, 293p., [8]p. of plates : ill. (some col.), facsims. (some col.) ; 24 cmISBN:- 9780750646147 (pbk.) :
- 0750646144 (pbk.) :
- 658.827 DEC
- HD69.B7
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.827 DEC (Browse shelf(Opens below)) | 1 | Available | 124815 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.827 DEC (Browse shelf(Opens below)) | 1 | Available | 121112 |
Published in association with the Chartered Institute of Marketing.
Includes bibliographical references and index.
This text provides an authoritative template for understanding the steps leading from powerful brand vision to the brand as a stronger entity and will be essential reading for practitioners and both executive and academic students.