Total global strategy. George S. Yip.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall ; London : Pearson Education [distributor], 2010.Edition: 3rd ed. / George S. Yip, Tomas HultDescription: 350 p. ; 24 cmISBN:- 9780136089834 (pbk.) :
- 9780136089834 (Paper)
- 658.049 YIP
- HD62.4 .Y565 2010
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.049 YIP (Browse shelf(Opens below)) | 1 | Available | 00214800 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.049 YIP (Browse shelf(Opens below)) | 1 | Available | 00214801 |
Previous ed.: 2003.
Includes bibliographical references and index.
1.Understanding global strategy -- 2.Diagnosing industry globalization potential -- 3.Building global market participation -- 4.Designing global products and services -- 5.Locating global activities -- 6.Creating global marketing -- 7.Making global competitive moves -- 8.Building the global organization -- 9.Regional strategy -- 10.Measuring industry drivers, strategy levers, organization factors, and regional focus -- 11.Conducting a global strategy analysis.
This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.