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Total global strategy II : updated for the Internet and service era / George S. Yip. by
Edition: [2nd ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Education, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.049 YIP.
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Total global strategy. George S. Yip. by
Edition: 3rd ed. / George S. Yip, Tomas Hult.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2010
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.049 YIP, ...
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Managing global customers [electronic resource] : an integrated approach / George S. Yip, Audrey J. M. Bink. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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China's next strategic advantage : from imitation to innovation / George S. Yip and Bruce McKern. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Cambridge, Massachusetts : The MIT Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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