MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02331nam a22004698a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0008936289 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923145903.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100519s2010 nju f 001|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780136089834 (pbk.) : |
| Terms of availability |
£37.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780136089834 (Paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD62.4 |
| Item number |
.Y565 2010 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJC |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJK |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.049 YIP |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yip, George S. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Total global strategy. |
| Statement of responsibility, etc. |
George S. Yip. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. / |
| Remainder of edition statement |
George S. Yip, Tomas Hult. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Prentice Hall ; |
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Pearson Education [distributor], |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
350 p. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2003. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1.Understanding global strategy -- 2.Diagnosing industry globalization potential -- 3.Building global market participation -- 4.Designing global products and services -- 5.Locating global activities -- 6.Creating global marketing -- 7.Making global competitive moves -- 8.Building the global organization -- 9.Regional strategy -- 10.Measuring industry drivers, strategy levers, organization factors, and regional focus -- 11.Conducting a global strategy analysis. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International economic relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International trade |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprise |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business strategy |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hult, G. Tomas M. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1045472x |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
main |
| Copies |
2 |
| Cataloging date |
120125 |
| Code1 |
- |
| Code2 |
- |
| Code3 |
- |
| Code4 |
- |
| Acquisition type - method of paying for the material |
p |
| Claim – claiming activity |
c |
| Estimated price |
45.77 |
| Form – physical form |
b |
| Fund |
none |
| Order date |
2011-03-25 |
| Order note |
- |
| Order type |
f |
| Receiving action |
- |
| Received date |
2012-01-24 |
| Receiving location |
a |
| Billing location |
q |
| Status |
a |
| Temporary shelving location |
p |
| Vendor |
star |
| Language |
eng |
| Country |
enk |
| Volumes |
0 |
| Millennium order record number |
.o10104513 |
| 961 ## - REQUESTOR & SELECTOR |
|---|
| Note |
NYP due 28/10/11 |
| Internal note |
claim2 was sent 16-09-2011 |
| -- |
claim3 was sent 14-12-2011 |
| -- |
claim3 was sent 23-02-2012 |
| Selector |
Brenda Flaherty |
| Locations |
main |
| Funds |
none |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
110325 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |