Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type: TextSeries: The Dryden Press series in marketingPublication details: Fort Worth ; London : Dryden Press, c1997.Edition: 4th edDescription: xxiv,589p. : ill(some col.) ; 27cmISBN:- 9780030103520 :
- 0030103525
- 658.82 SHI
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.82 SHI (Browse shelf(Opens below)) | 1 | Available | 110617 |
Previous ed. published as: Promotion management & marketing communications. Fort Worth : Dryden Press, 1993.
Includes bibliographic references and index.
Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e integrates all aspects of marketing communication, providing a treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market.