Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

By:

Shimp, Terence A

Contributor(s):

Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth ; London : Dryden Press, c1997.Edition: 4th edDescription: xxiv,589p. : ill(some col.) ; 27cmISBN:

9780030103520 :
0030103525

Subject(s):

DDC classification:

658.82 SHI

Summary: Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e integrates all aspects of marketing communication, providing a treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.82 SHI (Browse shelf(Opens below))	1	Available		110617

Previous ed. published as: Promotion management & marketing communications. Fort Worth : Dryden Press, 1993.

Includes bibliographic references and index.

Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e integrates all aspects of marketing communication, providing a treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market.