Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle. [electronic resource]
Material type: TextSeries: 2014 digital library | Economics collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Edition: First editionDescription: 1 online resource (xii, 143 pages)ISBN:- 9781606497050 (e-book)
- Economics -- Religious aspects
- Economics -- Psychological aspects
- Multiculturalism in advertising
- Consumer behavior -- Religious aspects
- religion
- religiosity
- religious affiliation
- belief systems
- Christian
- Jew
- Muslim
- Hindu
- Buddhist
- Confucianist
- Taoist
- behavioral economics
- consumer behavior
- decision making
- morality
- donation behavior
- sustainability
- holidays
- 174 23
- HB72 .M553 2014
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Part of: 2014 digital library.
Includes bibliographical references (pages 123-135) and index.
Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
Title from PDF title page (viewed on January 3, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.