Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle. [electronic resource]

By:

Minton, Elizabeth A [author.]

Contributor(s):

Kahle, Lynn R [author.]

Material type: Text

TextSeries: 2014 digital library | Economics collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Edition: First editionDescription: 1 online resource (xii, 143 pages)ISBN:

9781606497050 (e-book)

Subject(s): Genre/Form:

Electronic books.

Additional physical formats: Print version:: No titleDDC classification:

174 23

LOC classification:

HB72 .M553 2014

Online resources:

Click to View

Contents:

Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.

Abstract: Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.

Holdings ( 1 )
Title notes ( 7 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))	Available

Part of: 2014 digital library.

Includes bibliographical references (pages 123-135) and index.

Access restricted to authorized users and institutions.

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.

Title from PDF title page (viewed on January 3, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.