Leisure marketing / Peter J.Leadley.

By:

Leadley, Peter J

Contributor(s):

Institute of Leisure & Amenity Management (Great Britain)

Material type: Text

TextSeries: Leisure management series | Leisure Management SeriesPublication details: London : Longman in association with Institute of Leisure and Amenity Management, 1992.Description: vii,133p. ; 22cmISBN:

9780582093713 (pbk) :

Subject(s):

DDC classification:

659.2979006 LEA

Summary: This text introduces the concept and practice of marketing and shows how it can be developed to meet the requirements of leisure organizations. Case studies are included to show how the different leisure sectors (public, private and voluntary) can utilize marketing principles.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	659.2979006 LEA (Browse shelf(Opens below))	1	Available		107329
Long Loan	TUS: Midlands, Main Library Athlone General Lending	659.2979006 LEA (Browse shelf(Opens below))	1	Available		110299

Includes index.

Includes bibliographical references and index.

This text introduces the concept and practice of marketing and shows how it can be developed to meet the requirements of leisure organizations. Case studies are included to show how the different leisure sectors (public, private and voluntary) can utilize marketing principles.