Social media marketing / Tracy Tuten, Michael Solomon.

By:

Tuten, Tracy L, 1967- [author.]

Contributor(s):

Material type: Text

TextPublication details: Harlow, Essex : Pearson, [2014]Edition: First edition; Pearson new international editionDescription: ii, 247 pages : illustrations (colour) ; 28 cmISBN:

9781292023533 (pbk.) :
9781292023533 (pbk.)

Subject(s):

DDC classification:

658.872 TUT

Summary: Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.872 TUT (Browse shelf(Opens below))	1	Checked out	02/10/2020	222768
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.872 TUT (Browse shelf(Opens below))	1	Available		219303

Section I: Foundations of Social Media Marketing Chapter1: The Horizontal Revolution Chapter 2: Strategic Planning with Social Media Chapter 3: Social Consumers Chapter 4: Digital communities Section II: The Four Zones of Social Media Chapter 5: Social Communities Chapter 6: Social Publishing Chapter 7: Social Entertainment Chapter 8: Social Commerce Section III: Measuring Users and Social Media Campaigns Chapter 9: Social Media for Consumer Insight Chapter 10: Social Media Metrics

Includes bibliographical references and index.

Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.