Normal view MARC view ISBD view

Tuten, Tracy L., 1967-

Social media marketing / Tracy Tuten, Michael Solomon. - First edition. Pearson new international edition. - Harlow, Essex : Pearson, [2014] - ii, 247 pages : illustrations (colour) ; 28 cm

Section I: Foundations of Social Media Marketing Chapter1: The Horizontal Revolution Chapter 2: Strategic Planning with Social Media Chapter 3: Social Consumers Chapter 4: Digital communities Section II: The Four Zones of Social Media Chapter 5: Social Communities Chapter 6: Social Publishing Chapter 7: Social Entertainment Chapter 8: Social Commerce Section III: Measuring Users and Social Media Campaigns Chapter 9: Social Media for Consumer Insight Chapter 10: Social Media Metrics

Includes bibliographical references and index.

Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

ISBN: 9781292023533 (pbk.) : £43.99 9781292023533 (pbk.)

Subjects--Topical Terms:
Internet advertising.
Internet marketing.
Online social networks.
Social media.
Business and Management.
Business & Management
Sales & marketing

Dewey Class. No.: 658.872 TUT