Marketing / Elizabeth Hill and Terry O'Sullivan.

By:

Hill, Elizabeth, 1960-

Contributor(s):

O'Sullivan, Terry, 1957-

Material type: Text

TextSeries: Longman modular texts in business and economics | Longman modular texts in business and economicsPublication details: Harlow : Longman, 1999.Edition: 2nd edDescription: 440p. ; 25 cmISBN:

9780582369375 (pbk.) :
0582369371

Subject(s):

DDC classification:

658.8 HIL

LOC classification:

HF5415

Summary: This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 HIL (Browse shelf(Opens below))	1	Available		123337
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 HIL (Browse shelf(Opens below))	1	Available		118350

Previous ed.: 1996.

Includes bibliographical references and index.

This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.