Marketing /
Hill, Elizabeth, 1960-
Marketing / Elizabeth Hill and Terry O'Sullivan. - 2nd ed. - Harlow : Longman, 1999. - 440p. ; 25 cm. - Longman modular texts in business and economics . - Longman modular texts in business and economics .
Previous ed.: 1996.
Includes bibliographical references and index.
This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.
9780582369375 (pbk.) : £15.99 0582369371
Marketing.
Business and Management.
Business & Management
Sales & marketing
HF5415
658.8 HIL
Marketing / Elizabeth Hill and Terry O'Sullivan. - 2nd ed. - Harlow : Longman, 1999. - 440p. ; 25 cm. - Longman modular texts in business and economics . - Longman modular texts in business and economics .
Previous ed.: 1996.
Includes bibliographical references and index.
This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.
9780582369375 (pbk.) : £15.99 0582369371
Marketing.
Business and Management.
Business & Management
Sales & marketing
HF5415
658.8 HIL