Marketing / Elizabeth Hill and Terry O'Sullivan.
Material type: TextSeries: Longman modular texts in business and economics | Longman modular texts in business and economicsPublication details: Harlow : Longman, 1999.Edition: 2nd edDescription: 440p. ; 25 cmISBN:- 9780582369375 (pbk.) :
- 0582369371
- 658.8 HIL
- HF5415
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HIL (Browse shelf(Opens below)) | 1 | Available | 123337 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HIL (Browse shelf(Opens below)) | 1 | Available | 118350 |
Previous ed.: 1996.
Includes bibliographical references and index.
This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.