Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
Material type:
TextPublication details: Chichester, U.K. : Wiley, 2011.Edition: 3rd edDescription: xv, 495 p. : ill. (some col.)Subject(s): Genre/Form: LOC classification: - HD9980.5 .M33 2011
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.