Marketing plans for services a complete guide /
McDonald, Malcolm.
Marketing plans for services a complete guide / [electronic resource] : Malcolm McDonald, Pennie Frow and Adrian Payne. - 3rd ed. - Chichester, U.K. : Wiley, 2011. - xv, 495 p. : ill. (some col.)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Service industries--Marketing.
Service industries--Planning.
Electronic books.
HD9980.5 / .M33 2011
Marketing plans for services a complete guide / [electronic resource] : Malcolm McDonald, Pennie Frow and Adrian Payne. - 3rd ed. - Chichester, U.K. : Wiley, 2011. - xv, 495 p. : ill. (some col.)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Service industries--Marketing.
Service industries--Planning.
Electronic books.
HD9980.5 / .M33 2011