Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By:

Peter, J. Paul

Contributor(s):

Material type: Text

TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston, [Mass.] ; London : Irwin McGraw-Hill, c2005.Edition: 7th edDescription: xxv, 578 p. : ill., facsims., maps ; 26 cmISBN:

9780071111775 (pbk.) :
0071111778 (pbk.)

Subject(s):

DDC classification:

658.8342 PET

LOC classification:

HF5415.3 .P468 2005

Summary: 'Consumer Behavior' provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8342 PET (Browse shelf(Opens below))	1	Available		127609

Previous ed.: 2002.

Includes bibliographical references and index.

'Consumer Behavior' provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies.