Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - Boston, [Mass.] ; London : Irwin McGraw-Hill, c2005. - xxv, 578 p. : ill., facsims., maps ; 26 cm. - The McGraw-Hill/Irwin series in marketing .
Previous ed.: 2002.
Includes bibliographical references and index.
'Consumer Behavior' provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies.
9780071111775 (pbk.) : £39.99 0071111778 (pbk.)
Consumer behavior.
Marketing.
Business and Management.
Market research
HF5415.3 / .P468 2005
658.8342 PET
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - Boston, [Mass.] ; London : Irwin McGraw-Hill, c2005. - xxv, 578 p. : ill., facsims., maps ; 26 cm. - The McGraw-Hill/Irwin series in marketing .
Previous ed.: 2002.
Includes bibliographical references and index.
'Consumer Behavior' provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies.
9780071111775 (pbk.) : £39.99 0071111778 (pbk.)
Consumer behavior.
Marketing.
Business and Management.
Market research
HF5415.3 / .P468 2005
658.8342 PET