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Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Education, c2003
Other title:
  • Lessons from the world\'s strongest brands
Availability: Not available: TUS: Midlands, Main Library: In transit (1).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 KEL.
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