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Global marketing management / Warren J. Keegan. by Series: The Prentice Hall international series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.848 KEE, ...
Marketing : connecting with customers / Gilbert D. Harrell. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.812 HAR, ...
Sports marketing : a strategic perspective / Matthew D. Shank. by
Edition: [2nd ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.19796 SHA.
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.8 LOV, ...
Global marketing management / Warren J. Keegan. by
Edition: 7th ed.
Material type: Text Text
Publication details: Upper Saddle River : Prentice-Hall, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 KEE.
Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Champaign, Ill. ; Leeds : Human Kinetics, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.29796 IRW.
Retail marketing / Peter J. McGoldrick. by
Edition: [2nd ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.87 MCG, ...
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.8 LAM, ...
Marketing : an introduction / Gary Armstrong, Philip Kotler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Prentice Hall, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.8 ARM, ...
Marketing on the Internet [electronic resource] : seven steps to building the Internet into your business / Jan Zimmerman. by
Edition: 6th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Gulf Breeze, Fla. : Maximums Press, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Internet resources and services for international marketing and advertising [electronic resource] : a global guide / James R. Coyle. by Series: Global guides to Internet business resources
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, CT : Oryx Press, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Export/import procedures and documentation [electronic resource] / Thomas E. Johnson. by
Edition: 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing across cultures in Asia [electronic resource] : a practical guide / Richard R. Gesteland & Georg F. Seyk. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publication details: Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Futurecast in marketing [electronic resource] : findings from an academic think tank / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou. by Series: European journal of marketing ; v.36, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Business intelligence and e-marketing workshop, IBM Warwick 2001 [electronic resource] / guest editors Merlin Stone and Julie Abbott. by Series: Qualitative marketing research: an international journal ; v.5, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
New research findings from Warwick Business School [electronic resource] / guest editor, Lyndon Simkin. by Series: Marketing intelligence & planning ; v.20, no. 2
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Responsibility and marketing [electronic resource] / guest editor David Crowther. by Series: Management decision ; v.40, no. 4.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing food brands in Italy [electronic resource] : a case study approach / guest editor Carlo Alberto Pratesi. by Series: British food journal ; v.104, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing's domain [electronic resource] / guest editor, Michael J. Baker. by Series: European journal of marketing ; .36, no. 3
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Relationship marketing in services [electronic resource] / guest editor, Jay Kandampully. by Series: Journal of services marketing ; v.16, no. 7
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Market orientation and service firm performance [electronic resource] : a research agenda / guest editors, Brendan J. Gray and Graham J. Hooley. by Series: European journal of marketing ; v.36, no. 9/10
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Health care marketing [electronic resource] / guest editor, Benn Greenspan. by Series: Journal of consumer marketing ; .19, no. 7
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Online banking [electronic resource] / guest editor, Kate Stewart. by Series: International journal of bank marketing ; v.21, no. 1, pt. 2
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Organizational learning and industrial marketing [electronic resource] / guest editor, G. Thomas M. Hult. by Series: Journal of business & industrial marketing ; v.17, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Business marketing in the decade ahead [electronic resource] : the key challenges we face / Guest editor Michael K. Rich. by Series: Journal of business & industrial marketing ; v. 17, no. 2/3.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing practices in Africa [electronic resource] / guest editor, Kofi Q. Dadzie. by Series: Journal of business & industrial marketing ; v.17, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Promotion of services [electronic resource] / guest editor, Marla Royne Stafford. by Series: Journal of services marketing ; v.16, no. 5
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Research from De Montfort University marketing department [electronic resource] / guest editors, Pauline Mclaren and David Pickton. by Series: Marketing intelligence & planning ; v.20, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing for sustainability [electronic resource] : towards transactional policy-making / edited by Gerard Bartels and Wil Nelissen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Amsterdam ; Washington, D.C. : Tokyo : IOS Press ; Ohmsha, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Promotion and integrated marketing communications / Richard J. Semenik. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 659.1 SEM, ...
Optimal database marketing [electronic resource] strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Pub., c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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