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Marketing / Margaret Linehan and Thérèse Cadogan.

By: Contributor(s): Material type: TextTextSeries: Make that gradePublication details: Dublin : Gill & Macmillan, 2007.Edition: 3rd edDescription: vii, 172 p. ; 24 cmISBN:
  • 9780717142064 (pbk.) :
  • 9780717142064 (pbk.)
Subject(s): DDC classification:
  • 658.8 LIN
Contents:
1.Introduction to marketing -- 2.Consumer and organisational buying behaviour -- 3.Company analysis and marketing planning -- 4.Competitor analysis -- 5.Marketing information and research -- 6.Segmentation, targeting and positioning -- 7.Product -- 8.Price -- 9.Distribution -- 10.Marketing communication.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 LIN (Browse shelf(Opens below)) 1 Available 204208
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 LIN (Browse shelf(Opens below)) 1 Available 204209
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 LIN (Browse shelf(Opens below)) 1 Available 204212
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 LIN (Browse shelf(Opens below)) 1 Available 204210
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 LIN (Browse shelf(Opens below)) 1 Available 204211

Previous ed.: 2003.

Includes bibliographical references.

1.Introduction to marketing -- 2.Consumer and organisational buying behaviour -- 3.Company analysis and marketing planning -- 4.Competitor analysis -- 5.Marketing information and research -- 6.Segmentation, targeting and positioning -- 7.Product -- 8.Price -- 9.Distribution -- 10.Marketing communication.

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