Marketing /
Linehan, Margaret.
Marketing / Margaret Linehan and Thérèse Cadogan. - 3rd ed. - Dublin : Gill & Macmillan, 2007. - vii, 172 p. ; 24 cm. - Make that grade . - Make that grade. .
Previous ed.: 2003.
Includes bibliographical references.
1.Introduction to marketing -- 2.Consumer and organisational buying behaviour -- 3.Company analysis and marketing planning -- 4.Competitor analysis -- 5.Marketing information and research -- 6.Segmentation, targeting and positioning -- 7.Product -- 8.Price -- 9.Distribution -- 10.Marketing communication.
9780717142064 (pbk.) : No price 9780717142064 (pbk.)
Marketing--Examinations--Study guides
Marketing--Ireland
Business & management: study & revision guides
Educational: study & revision guides
658.8 LIN
Marketing / Margaret Linehan and Thérèse Cadogan. - 3rd ed. - Dublin : Gill & Macmillan, 2007. - vii, 172 p. ; 24 cm. - Make that grade . - Make that grade. .
Previous ed.: 2003.
Includes bibliographical references.
1.Introduction to marketing -- 2.Consumer and organisational buying behaviour -- 3.Company analysis and marketing planning -- 4.Competitor analysis -- 5.Marketing information and research -- 6.Segmentation, targeting and positioning -- 7.Product -- 8.Price -- 9.Distribution -- 10.Marketing communication.
9780717142064 (pbk.) : No price 9780717142064 (pbk.)
Marketing--Examinations--Study guides
Marketing--Ireland
Business & management: study & revision guides
Educational: study & revision guides
658.8 LIN