Marketing / Margaret Linehan and Thérèse Cadogan.
Material type: TextSeries: Make that gradePublication details: Dublin : Gill & Macmillan, 2007.Edition: 3rd edDescription: vii, 172 p. ; 24 cmISBN:- 9780717142064 (pbk.) :
- 9780717142064 (pbk.)
- 658.8 LIN
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LIN (Browse shelf(Opens below)) | 1 | Available | 204208 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LIN (Browse shelf(Opens below)) | 1 | Available | 204209 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LIN (Browse shelf(Opens below)) | 1 | Available | 204212 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LIN (Browse shelf(Opens below)) | 1 | Available | 204210 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LIN (Browse shelf(Opens below)) | 1 | Available | 204211 |
Previous ed.: 2003.
Includes bibliographical references.
1.Introduction to marketing -- 2.Consumer and organisational buying behaviour -- 3.Company analysis and marketing planning -- 4.Competitor analysis -- 5.Marketing information and research -- 6.Segmentation, targeting and positioning -- 7.Product -- 8.Price -- 9.Distribution -- 10.Marketing communication.