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Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by
Edition: 3rd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, U.K. : Wiley, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. by
Edition: 7th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. : Wiley, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. by
Edition: Rev. 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester : John Wiley & Sons, Ltd., 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing and finance : creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, England : Wiley, 2013Copyright date: ©2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Pocket guide to selling products and services / Malcolm H. B. McDonald and Peter Morris. [electronic resource] by
Edition: Pocket book edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Oxfordshire, England ; New York, New York : Routledge, 2011Copyright date: ©1991
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. [electronic resource] by
Edition: Eighth edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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