Exploring strategy. Text & cases.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2011.Edition: 9th ed. / Gerry Johnson, Richard Whittington, Kevan Scholes ; [with the assistance of Steve Pyle]Description: xxix, 773 p. : col. ill., col. ports. ; 27 cm. + 1 Internet access cardISBN:- 9780273737025 (pbk.) :
- 9780273732020
- 658.4012 JOH
- HD30.28
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 222311 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 225884 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 215030 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 215031 |
Cover title.
Previous ed.: published as Exploring corporate strategy. 2008.
Includes bibliographical references and index.
1.Introducing strategy -- Part I.The strategic poisition -- 2.The environment -- 3.Strategic capabilities -- 4.Strategic purpose -- 5.Culture and strategy -- Part II.Strategic choices -- 6.Business straregy -- 7.Corporate strategy and diversification -- 8.International strategy -- 9.Innovation and entrepreneurship -- 10.Mergers, acquisitions and alliances -- Part III.Strategy in action -- 11.Evaluating strategies -- 12.Strategy development processes -- 13.Organising for success -- 14.Leadership and strategic change -- 15.The practice of strategy.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.