Exploring strategy. Text & cases.
Johnson, Gerry.
Exploring strategy. Text & cases. - 9th ed. / Gerry Johnson, Richard Whittington, Kevan Scholes ; [with the assistance of Steve Pyle]. - Harlow : Financial Times Prentice Hall, 2011. - xxix, 773 p. : col. ill., col. ports. ; 27 cm. + 1 Internet access card
Cover title. Previous ed.: published as Exploring corporate strategy. 2008.
Includes bibliographical references and index.
1.Introducing strategy -- Part I.The strategic poisition -- 2.The environment -- 3.Strategic capabilities -- 4.Strategic purpose -- 5.Culture and strategy -- Part II.Strategic choices -- 6.Business straregy -- 7.Corporate strategy and diversification -- 8.International strategy -- 9.Innovation and entrepreneurship -- 10.Mergers, acquisitions and alliances -- Part III.Strategy in action -- 11.Evaluating strategies -- 12.Strategy development processes -- 13.Organising for success -- 14.Leadership and strategic change -- 15.The practice of strategy.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
9780273737025 (pbk.) : £48.77 9780273732020
Business planning.
Strategic planning.
Business and Management.
Business strategy
HD30.28
658.4012 JOH
Exploring strategy. Text & cases. - 9th ed. / Gerry Johnson, Richard Whittington, Kevan Scholes ; [with the assistance of Steve Pyle]. - Harlow : Financial Times Prentice Hall, 2011. - xxix, 773 p. : col. ill., col. ports. ; 27 cm. + 1 Internet access card
Cover title. Previous ed.: published as Exploring corporate strategy. 2008.
Includes bibliographical references and index.
1.Introducing strategy -- Part I.The strategic poisition -- 2.The environment -- 3.Strategic capabilities -- 4.Strategic purpose -- 5.Culture and strategy -- Part II.Strategic choices -- 6.Business straregy -- 7.Corporate strategy and diversification -- 8.International strategy -- 9.Innovation and entrepreneurship -- 10.Mergers, acquisitions and alliances -- Part III.Strategy in action -- 11.Evaluating strategies -- 12.Strategy development processes -- 13.Organising for success -- 14.Leadership and strategic change -- 15.The practice of strategy.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
9780273737025 (pbk.) : £48.77 9780273732020
Business planning.
Strategic planning.
Business and Management.
Business strategy
HD30.28
658.4012 JOH