The brand gap / Marty Neumeier.
Material type: TextPublication details: Indianapolis, Ind. : New Riders/Hayden ; London : Pearson Education [distributor], 2005.Edition: 2nd edDescription: 208 p. ; 22 cmISBN:- 9780321348104 (pbk.) :
- 9780321348104
- 658.827 NEU
- HD69.B7
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.827 NEU (Browse shelf(Opens below)) | 1 | Available | 217429 |
Previous ed.: 2003.
The title proper, other title information, and statement of reponsibility spread into four pages.
AIGA--Cover.
Includes index.
Introduction -- Discipline 1: Differentiate -- Discipline 2: Collaborate -- Discipline 3: Innovate -- Discipline 4: Validate -- Discipline 5: Cultivate
This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic.