The essence of services marketing / Adrian Payne.
Material type:
TextSeries: Essence of management seriesPublication details: New York ; London : Prentice Hall, c1993.Description: x,253p. : ill. ; 23cmISBN: - 9780132848527 (pbk) :
- 9780132848527
- 658.802 PAY
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 PAY (Browse shelf(Opens below)) | 1 | Available | 00210880 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 PAY (Browse shelf(Opens below)) | 1 | Checked out | 26/09/2022 | 107628 | |
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 PAY (Browse shelf(Opens below)) | 1 | Available | 107627 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 PAY (Browse shelf(Opens below)) | 1 | Available | 107630 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 PAY (Browse shelf(Opens below)) | 1 | Available | 107631 | ||
| Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 PAY (Browse shelf(Opens below)) | 1 | Available | 223392 |
Bibliography: p246-248. - Includes index.
Includes bibliographical references (p. 246-248) and index.
Chapter 1. The nature of services marketing -- Chapter 2. Services marketing and relationship marketing -- Chapter 3. Developing an effective service mission -- Chapter 4. Services market segmentation -- Chapter 5. Positioning and differentiation of services -- Chapter 6. The services marketing mix -- Chapter 7. Marketing plans for services -- The customer-focused service organization
Explains the key concepts in marketing as they relate to services marketing. The book discusses the marketing plan and the development of a customer-focused and marketing-orientated culture, and includes many real-life examples.