gogo
Amazon cover image
Image from Amazon.com

Total global strategy. George S. Yip.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall ; London : Pearson Education [distributor], 2010.Edition: 3rd ed. / George S. Yip, Tomas HultDescription: 350 p. ; 24 cmISBN:
  • 9780136089834 (pbk.) :
  • 9780136089834 (Paper)
Subject(s): DDC classification:
  • 658.049 YIP
LOC classification:
  • HD62.4 .Y565 2010
Contents:
1.Understanding global strategy -- 2.Diagnosing industry globalization potential -- 3.Building global market participation -- 4.Designing global products and services -- 5.Locating global activities -- 6.Creating global marketing -- 7.Making global competitive moves -- 8.Building the global organization -- 9.Regional strategy -- 10.Measuring industry drivers, strategy levers, organization factors, and regional focus -- 11.Conducting a global strategy analysis.
Summary: This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.049 YIP (Browse shelf(Opens below)) 1 Available 00214800
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.049 YIP (Browse shelf(Opens below)) 1 Available 00214801

Previous ed.: 2003.

Includes bibliographical references and index.

1.Understanding global strategy -- 2.Diagnosing industry globalization potential -- 3.Building global market participation -- 4.Designing global products and services -- 5.Locating global activities -- 6.Creating global marketing -- 7.Making global competitive moves -- 8.Building the global organization -- 9.Regional strategy -- 10.Measuring industry drivers, strategy levers, organization factors, and regional focus -- 11.Conducting a global strategy analysis.

This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.

Powered by Koha