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E marketing / Judy Strauss, Raymond Frost.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. ; [Great Britain] : Prentice Hall, c2001.Edition: 2nd edDescription: xxiii, 519 p. : ill. ; 24 cmISBN:
  • 9780130322647 (pbk.) :
  • 0130322644
Other title:
  • Emarketing
Subject(s): DDC classification:
  • 658.84 STR
Contents:
Chapter 1. Introduction to E-Marketing -- Chapter 2. Internet User Characteristics and Behavior -- Chapter 3. Marketing Knowledge -- Chapter 4. Product and Pricing -- Chapter 5. Distribution -- Chapter 6. E-Marketing Communication -- Chapter 7. Customer Relationship Management -- Chapter 8. The E-Marketing Plan -- Chapter 9. Leveraging Technology -- Chapter 10. Ethics and Law.
Summary: Written for undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing, this book discusses the necessary tools in the field of eMarketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.84 STR (Browse shelf(Opens below)) 1 Available 118351

Previous ed. published as: Marketing on the Internet. 1999.

Includes bibliographical references and index.

Chapter 1. Introduction to E-Marketing -- Chapter 2. Internet User Characteristics and Behavior -- Chapter 3. Marketing Knowledge -- Chapter 4. Product and Pricing -- Chapter 5. Distribution -- Chapter 6. E-Marketing Communication -- Chapter 7. Customer Relationship Management -- Chapter 8. The E-Marketing Plan -- Chapter 9. Leveraging Technology -- Chapter 10. Ethics and Law.

Written for undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing, this book discusses the necessary tools in the field of eMarketing.

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