E marketing / Judy Strauss, Raymond Frost.
Material type: TextPublication details: Upper Saddle River, N.J. ; [Great Britain] : Prentice Hall, c2001.Edition: 2nd edDescription: xxiii, 519 p. : ill. ; 24 cmISBN:- 9780130322647 (pbk.) :
- 0130322644
- Emarketing
- 658.84 STR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.84 STR (Browse shelf(Opens below)) | 1 | Available | 118351 |
Previous ed. published as: Marketing on the Internet. 1999.
Includes bibliographical references and index.
Chapter 1. Introduction to E-Marketing -- Chapter 2. Internet User Characteristics and Behavior -- Chapter 3. Marketing Knowledge -- Chapter 4. Product and Pricing -- Chapter 5. Distribution -- Chapter 6. E-Marketing Communication -- Chapter 7. Customer Relationship Management -- Chapter 8. The E-Marketing Plan -- Chapter 9. Leveraging Technology -- Chapter 10. Ethics and Law.
Written for undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing, this book discusses the necessary tools in the field of eMarketing.