Marketing : (Record no. 1544)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00922cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0015011028 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180923141635.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860417s1987 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 86081102 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780395357101 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0395357101 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DLC)86081102 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | StDuBDSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | YQAA |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .P658 1987 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PRI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M., |
| Dates associated with a name | 1942- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | basic concepts and decisions / |
| Statement of responsibility, etc. | William M. Pride, O.C. Ferrell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | c1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 766 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1005733x |
| b | main |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 1 |
| Cataloger's initials, CIN (RLIN) | 010831 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.00 | 12 | 1 | 658.8 PRI | 021957 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan | ||||
| Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 08/03/2010 | 31.00 | 2 | 658.8 PRI | 00210843 | 12/07/2019 | 1 | 31.00 | 14/08/2017 | Long Loan |