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Effective business communications [by] Herta A. Murphy [and] Charles E. Peck.

By: Contributor(s): Material type: TextTextPublication details: New York, McGraw-Hill [1972]Description: xv, 783 p. illus. 23 cmISBN:
  • 9780070440654
  • 0070440654
Subject(s): DDC classification:
  • 658.45 MUR
LOC classification:
  • HF5721 .M85
Incomplete contents:
Part one: Background for writing -- 1.Importance of effective written communication in business -- 2.Think before you write -- 3.Business writing principles -- 4.Business writing principles II -- 5.Parts and layout of business letters and memoranda -- Part two: Major letter patterns -- 6.Direct requests -- 7.Good-news and neutral messages -- 8.Bad-news messages -- 9.Persuasive requests -- Part three: Specialized messages -- 10.The written job presentation -- 11.Other job application messages -- 12.Collection messages - written and oral -- 13.Goodwill messages -- Part four: Reports -- 14.The what and how of business reports -- 15.Short reports -- 16.The formal report -- Part five: nonwritten communications -- 17.Speaking, listening, and interviewing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.45 MUR (Browse shelf(Opens below)) 1 Available 102326

Part one: Background for writing -- 1.Importance of effective written communication in business -- 2.Think before you write -- 3.Business writing principles -- 4.Business writing principles II -- 5.Parts and layout of business letters and memoranda -- Part two: Major letter patterns -- 6.Direct requests -- 7.Good-news and neutral messages -- 8.Bad-news messages -- 9.Persuasive requests -- Part three: Specialized messages -- 10.The written job presentation -- 11.Other job application messages -- 12.Collection messages - written and oral -- 13.Goodwill messages -- Part four: Reports -- 14.The what and how of business reports -- 15.Short reports -- 16.The formal report -- Part five: nonwritten communications -- 17.Speaking, listening, and interviewing.

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