Effective business communications [by] Herta A. Murphy [and] Charles E. Peck.
Material type: TextPublication details: New York, McGraw-Hill [1972]Description: xv, 783 p. illus. 23 cmISBN:- 9780070440654
- 0070440654
- 658.45 MUR
- HF5721 .M85
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.45 MUR (Browse shelf(Opens below)) | 1 | Available | 102326 |
Part one: Background for writing -- 1.Importance of effective written communication in business -- 2.Think before you write -- 3.Business writing principles -- 4.Business writing principles II -- 5.Parts and layout of business letters and memoranda -- Part two: Major letter patterns -- 6.Direct requests -- 7.Good-news and neutral messages -- 8.Bad-news messages -- 9.Persuasive requests -- Part three: Specialized messages -- 10.The written job presentation -- 11.Other job application messages -- 12.Collection messages - written and oral -- 13.Goodwill messages -- Part four: Reports -- 14.The what and how of business reports -- 15.Short reports -- 16.The formal report -- Part five: nonwritten communications -- 17.Speaking, listening, and interviewing.