Effective business communications
Murphy, Herta A.
Effective business communications [by] Herta A. Murphy [and] Charles E. Peck. - New York, McGraw-Hill [1972] - xv, 783 p. illus. 23 cm.
Part one: Background for writing -- 1.Importance of effective written communication in business -- 2.Think before you write -- 3.Business writing principles -- 4.Business writing principles II -- 5.Parts and layout of business letters and memoranda -- Part two: Major letter patterns -- 6.Direct requests -- 7.Good-news and neutral messages -- 8.Bad-news messages -- 9.Persuasive requests -- Part three: Specialized messages -- 10.The written job presentation -- 11.Other job application messages -- 12.Collection messages - written and oral -- 13.Goodwill messages -- Part four: Reports -- 14.The what and how of business reports -- 15.Short reports -- 16.The formal report -- Part five: nonwritten communications -- 17.Speaking, listening, and interviewing.
9780070440654 0070440654
74174623
Commercial correspondence.
Business communication.
HF5721 / .M85
658.45 MUR
Effective business communications [by] Herta A. Murphy [and] Charles E. Peck. - New York, McGraw-Hill [1972] - xv, 783 p. illus. 23 cm.
Part one: Background for writing -- 1.Importance of effective written communication in business -- 2.Think before you write -- 3.Business writing principles -- 4.Business writing principles II -- 5.Parts and layout of business letters and memoranda -- Part two: Major letter patterns -- 6.Direct requests -- 7.Good-news and neutral messages -- 8.Bad-news messages -- 9.Persuasive requests -- Part three: Specialized messages -- 10.The written job presentation -- 11.Other job application messages -- 12.Collection messages - written and oral -- 13.Goodwill messages -- Part four: Reports -- 14.The what and how of business reports -- 15.Short reports -- 16.The formal report -- Part five: nonwritten communications -- 17.Speaking, listening, and interviewing.
9780070440654 0070440654
74174623
Commercial correspondence.
Business communication.
HF5721 / .M85
658.45 MUR