Value-added marketing : marketing management for superior results. Torsten H. Nilson.
Material type: TextSeries: McGraw-Hill marketing for professionalsPublication details: McGraw-Hill Book Co, c1992.Description: xiv,189pISBN:- 9780077076559 :
- 0077076559 :
- 658.8 NIL
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 NIL (Browse shelf(Opens below)) | 1 | Available | 100293 |
Includes index.
"Value-added marketing" is an approach to marketing which focuses on the real business issues rather than on a search for unfulfilled market niches. This book challenges classical marketing theory and provides a theoretical framework and management advice for implementation of this new concept.