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Interpreting audiences : the ethnography of media consumption / Shaun Moores.

By: Material type: TextTextSeries: Media, culture, and society seriesPublication details: London : Sage, 1993.Description: 154pISBN:
  • 9780803984462 (cased) :
  • 9780803984479 (pbk) :
  • 0803984472 (pbk.)
Subject(s): DDC classification:
  • 302.2308 MOR
Summary: An account of audience research, summarizing its development in the field of audience reception and explaining its importance. The work considers the distinctive features of audience ethnography and outlines its various applications in communication and cultural analysis.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 302.2308 MOR (Browse shelf(Opens below)) 1 Available 106936

Includes bibliographical references (p. [141]-151) and index.

An account of audience research, summarizing its development in the field of audience reception and explaining its importance. The work considers the distinctive features of audience ethnography and outlines its various applications in communication and cultural analysis.

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