Interpreting audiences : the ethnography of media consumption /
Moores, Shaun.
Interpreting audiences : the ethnography of media consumption / Shaun Moores. - London : Sage, 1993. - 154p. - The Media, culture & society series . - Media, culture, and society series. .
Includes bibliographical references (p. [141]-151) and index.
An account of audience research, summarizing its development in the field of audience reception and explaining its importance. The work considers the distinctive features of audience ethnography and outlines its various applications in communication and cultural analysis.
9780803984462 (cased) : £10.95 9780803984479 (pbk) : No price 0803984472 (pbk.)
93085117
Mass media--Audiences
Mass media--Research--History
Communication studies
Media studies
Cultural studies
Media, entertainment, information & communication industries
Mass media Audiences
302.2308 MOR
Interpreting audiences : the ethnography of media consumption / Shaun Moores. - London : Sage, 1993. - 154p. - The Media, culture & society series . - Media, culture, and society series. .
Includes bibliographical references (p. [141]-151) and index.
An account of audience research, summarizing its development in the field of audience reception and explaining its importance. The work considers the distinctive features of audience ethnography and outlines its various applications in communication and cultural analysis.
9780803984462 (cased) : £10.95 9780803984479 (pbk) : No price 0803984472 (pbk.)
93085117
Mass media--Audiences
Mass media--Research--History
Communication studies
Media studies
Cultural studies
Media, entertainment, information & communication industries
Mass media Audiences
302.2308 MOR