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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: The Irwin series in marketing | The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 12th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 27 cmISBN: - 9780256139907
- 9780256206876
- 0256206872
- 658.8 PER
- HF5415.13 .M369 1996
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 PER (Browse shelf(Opens below)) | 1 | Available | 106961 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 PER (Browse shelf(Opens below)) | 1 | Available | 106962 |
Includes bibliographical references and indexes.