MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02207nam a22004218a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0001044756 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923141538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960626s1996 enka f b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
96027234 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780077092276 (pbk.) : |
| Terms of availability |
�23.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0077092279 (pbk. : alk. paper) |
| Terms of availability |
�51.75 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| Language code of original |
fre |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e------ |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
YQAA |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJMV7 |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 LAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lambin, Jean-Jacques. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing strate�gique. |
| Language of a work |
English |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management. |
| Statement of responsibility, etc. |
Jean-Jacques Lambin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
720p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1.The changing role of marketing -- 1.The role of marketing in the firm and ina market economy -- 2.From marketing to market-driven management -- Par t2.Understanding buyer behaviour -- 3.Marketing and they buyer\'s motivation -- 4.The buyer\'s choice behaviour -- 5.Marketing research and information systems -- 6.The buyer\'s response behaviour -- Part 3.Marketing strategy development -- 7.Needs analysis through market segmentation -- 8.Marketing attractiveness analysis -- 9.Competitiveness analysis -- 10.Formulating a marketing strategy -- 11.The strategic marketing plan -- Part 4.Strategic marketing in action -- 12.New product design -- 13.Distribution channel decisions -- 14.Strategic pricing decisions -- 15.Strategic communication decisions -- Part 5.Case studies -- 16.Case studies in strategic marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Europe |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing management |
| Source of heading or term |
thema |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10032678 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
main |
| Copies |
1 |
| Cataloging date |
070307 |
| Code1 |
- |
| Code2 |
- |
| Code3 |
- |
| Code4 |
- |
| Acquisition type - method of paying for the material |
p |
| Claim – claiming activity |
a |
| Estimated price |
51.62 |
| Form – physical form |
b |
| Fund |
none |
| Order date |
2005-07-05 |
| Order note |
- |
| Order type |
f |
| Receiving action |
- |
| Received date |
2005-11-11 |
| Receiving location |
a |
| Billing location |
q |
| Status |
a |
| Temporary shelving location |
- |
| Vendor |
star |
| Language |
eng |
| Volumes |
0 |
| Millennium order record number |
.o10037676 |
| 961 ## - REQUESTOR & SELECTOR |
|---|
| Foreign currency |
stg34.99 |
| Internal note |
claim1 was sent 15-09-2005 |
| Selector |
B. Flaherty |
| Locations |
main |
| Funds |
none |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
6 |
| Cataloger's initials, CIN (RLIN) |
010831 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |